As one of the hottest social media platforms, TikTok has taken the advertising world by storm. And with its unique features and vast pool of users, it’s no wonder why brands are flocking to the app.

But before you can start reaping the benefits of TikTok ads, you need to know how to track them and track the visitors who visit your website or links. That’s where TikTok Ads Tracking Pixel comes in.

TikTok Ads Tracking Pixel is a feature that allows you to easily put your ads in front of visitors to your website or URLs. This is important because it helps you engage with people who have shown an interest in your products or services. It also helps because you will be spending more ad dollars toward a warmer audience vs a cold audience.

Fortunately, setting up your TikTok Ads Tracking pixel is a breeze. In just a few simple steps, you’ll be able to track your ads and make sure they’re reaching your target audience.

How to create a TikTok Ads Tracking pixel

I created a video that walks you through the process of finding your TikTok Ad Tracking Pixel. The first thing you will need is a TikTok account of course, but you will also need to sign up for their business ads platform separately. Visit here to get started https://ads.tiktok.com/

You can signup using your email or you can use your TikTok login to create that account, which is what I did and it was super simple.

Finding Your TikTok Ad Tracking Pixel

Once you have logged on, you will need to check the header menu for ‘Assets’ and under Assets click ‘Events’.

Under the Events section, click ‘Manage’ under Web Events.

And on the next page, you should see a button that says ‘Create Pixel’. Click that button.

Under Setup Web Events, click ‘TikTok Pixel’ and click next.

Select ‘Custom Code’ and click next.

Now you want to select ‘Manually Install Pixel Code’ and click next.

Now you should see a text box with your pixel code for you to paste on your website. You can easily click ‘Copy Pixel Code’ and paste it in the header of your website, via a WordPress plugin or theme, or Google Tag Manager (this is what I use and prefer). And if you don’t know how to do this yourself, don’t hesitate to reach out to me as my agency handles these type of requests for busy entrepreneurs like yourself.

Why should you start using TikTok Ads Tracking Pixel?

It is a great way to not only track your visitors to your site or track who has clicked on links, but this gives you a way to directly promote your ads to those people who have shown interest in your products or services. So instead of advertising and wasting more money putting ads in front of a cold audience, you can put your ads in front of a warmer audience.

Step-By-Step Video Walkthrough On How To Copy Your TikTok Ads Pixel

Not Sure How To Do This For Your Site, Allow Me To Help

If you have any questions about how to do this or you need someone to do this for you, don’t hesitate to contact me info@christopherwalker.io

As a chatbot builder, it is important that when working with clients, you have experience building chatbots in multiple chatbot builder platforms. One platform that I like building in is BotStar. But for a while, one of the features that is most useful was not present when I first started with this platform which was using a ref URL in BotStar. Now, I am happy to share with you how to use a ref URL in BotStar that will make your chatbots using BotStar even more dynamic and useful.

Having a ref URL is a way to have a link to your bot and use it to bring in dynamic information or go to a specific block in your chatbot, instead of having to go directly to your welcome block each time. Using a ref URL in BotStar can allow you to set a variable within BotStar that can set information about a user. Maybe you want to know where this user is from and clicked your BotStar chatbot link, you can pass along with the link a variable and set that variable within the chatbot using key:value.

If you have other dynamic information that you would like to set, maybe from your CRM or a marketing campaign, you can do so using a ref URL in BotStar. This will go a long way in integrating into multiple systems with the same information. And it will give your users a much better experience.

But the most powerful piece to using a ref URL in BotStar is the ability to go to a specific block within your chatbot. Being able to send users to certain parts of your chatbot makes your chatbot a lot more dynamic and it will help you to use multiple links outside of your chatbot to get users to where you need to send them.

Let’s say that you have a welcome block for general users to come in, click a button on where or what information they would like. Now, you can have other areas of your chatbot like if you have marketing campaign where you want to have a specific quiz, you can send out a link with the block information at the end of the link that will bypass all other blocks, including the welcome block to go straight to the block you need them to go.

Ready to build a better chatbot? Check out some examples below of using a ref URL in your BotStar chatbot (Note: the link url’s will not work here, just used to show as an example and you would fill in with your m.me link and also you specific block of variable info):

Ref URL in the BotStar To Specific BotStar Block

hxxps_://m.me/122351985495645?ref=block:sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b

Let’s break this down –
1. Here, the (hxxps_://m.me/122351985495645), this would be your specific m.me chatbot url.

2. Appending the url with (?ref=block:), this is important to let BotStar know that you are trying to go to a specific block.

3. Now you will append the particular block ID (sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b) that you will find on the right panel of your builder.

So, when someone clicks on that url, they will go to that Block with the ID of sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b

How cool is that?

Another example is to use ref URL in BotStar:

Update a variable

hxxps_://m.me/122351985495645?ref=variables:my_variable:8
Let’s break this down –
1. Here, the (hxxps_://m.me/122351985495645), this would be your specific m.me chatbot url.

2. Appending the url with (?ref=variables:), this is important to let BotStar know that you are trying to update a variable or variables.

3. To update the variable or variables, (my_variable:8) is needed to set the key:value variable. So your variable name is ‘my_variable’ and the value is 8.

**If you would like to to add multiple variables, you would just add on to the variables like so:

hxxps_://m.me/122351985495645?ref=variables:my_variable:8;variables:my_variable_2:jersey

To break this down, you (variables:my_variable:8;variables:my_variable_2:jersey), set the first variable (variables:my_variable:8), then you need to end that variable with a semi-colon (;), then add the next variable (variables:my_variable_2:jersey)

Let’s say that you want to update a user’s information like first name or last name from another system, you can use a ref URL similar to this:

Update a user attribute

hxxps_://m.me/122351985495645?ref=user:first_name:Christopher;user:last_name:Walker

This falls inline with much of what I have laid out before but now, we will user user and the user attribute (user:first_name:Christopher;user:last_name:Walker)

In this example, we have a ‘first_name’ user attribute with a value of ‘Christopher’ and we also have a user attribute of ‘last_name’ and a value of ‘Walker’.

And you can combine all into one url, just seperate them by semi-colons (;)

And there is much more that you can do with BotStar chatbot builder to come with this platform.

If you have any questions, don’t hesitate to email or shoot me a messenger message.

If you would like for me and my digital marketing agency, EXECUTABLE, to build a BotStar or ManyChat chatbot campaign for you, please don’t hesitate to reach out.

In Digital Marketing, it is important that you keep your skills up and know what your options are. And as business owners, your main focus is on running your business. But in order to run businesses today, you must be digitally marketing yourself. Whether you are doing the marketing yourself or learning to run your own campaigns, you will get the information to close more deals and make more money online.

Your Business Needs Multiple Streams of Income

And as a business, it is great to have multiple streams of income coming in. You just never know that if one source dries up for a period or forever, you are not dead in the water. Just look at 2020 and how it is has hurt many businesses and most businesses having to adjust to stay afloat.

Finding other ways to make more money online is key to keeping your business running.

Building An Email List From Scratch

Building an email list of customers when you don’t have a list will help you make more sales because you can always communicate with your list and not have to pay to get in front of them. Unlike with Facebook Ads, Google Ads, or other advertising, you will simply use your favorite email distribution platform to reach out and present your offer, for FREE.

Why Build An Email List?

Another great thing about building an email list of customers is, these email list susbscribers decided to be on your list. So you aren’t really a stranger and as you continue to mail out to your list, they become more warm and they become more familiar with you. And we know in business, people love to do business with businesses they know, like and trust.

How To Build An Email List

When building your email list when you don’t have a list, you need to know how to get customers on your email list. Things like lead magnets, chatbots, Facebook and Google Ads, YouTUBE videos, Instagram will help get people to your landing page to capture their information for your email list.

Email Is Still A Dominant Marketing Channel

Email isn’t dead as you may have read in some places online and it’s so far from the truth.  In marketing, Email has so many advantages over other marketing channels.  True enough, open rates are not always the greatest, but learning how to write good subject lines will help a lot with open rates.

Along with writing good subject lines to increase email open rates, sending quality and relevant content will keep your emails from the SPAM and unsubscribe box.

Is It Too Late to Build An Email List

But what if you haven’t started?  It’s never too late to start building your email list of customers.  Let’s say that you are a restaurant, you could offer a discount of free small desert, in exchange for their email information.  Or if you are a real estate agent, provide a list of properties in the area in exchange for someone’s email.

If you are looking to build an email list for cold outreach, checkout this article to help with email outreatch automation.

So check out the first episode of the EXECUTABLE ME podcast:

How To Start Building An Email List Of Customers When You Don’t Have A List

https://anchor.fm/dashboard/episode/elrakr

p.s. Don’t forget to subscribe.