As one of the hottest social media platforms, TikTok has taken the advertising world by storm. And with its unique features and vast pool of users, it’s no wonder why brands are flocking to the app.

But before you can start reaping the benefits of TikTok ads, you need to know how to track them and track the visitors who visit your website or links. That’s where TikTok Ads Tracking Pixel comes in.

TikTok Ads Tracking Pixel is a feature that allows you to easily put your ads in front of visitors to your website or URLs. This is important because it helps you engage with people who have shown an interest in your products or services. It also helps because you will be spending more ad dollars toward a warmer audience vs a cold audience.

Fortunately, setting up your TikTok Ads Tracking pixel is a breeze. In just a few simple steps, you’ll be able to track your ads and make sure they’re reaching your target audience.

How to create a TikTok Ads Tracking pixel

I created a video that walks you through the process of finding your TikTok Ad Tracking Pixel. The first thing you will need is a TikTok account of course, but you will also need to sign up for their business ads platform separately. Visit here to get started https://ads.tiktok.com/

You can signup using your email or you can use your TikTok login to create that account, which is what I did and it was super simple.

Finding Your TikTok Ad Tracking Pixel

Once you have logged on, you will need to check the header menu for ‘Assets’ and under Assets click ‘Events’.

Under the Events section, click ‘Manage’ under Web Events.

And on the next page, you should see a button that says ‘Create Pixel’. Click that button.

Under Setup Web Events, click ‘TikTok Pixel’ and click next.

Select ‘Custom Code’ and click next.

Now you want to select ‘Manually Install Pixel Code’ and click next.

Now you should see a text box with your pixel code for you to paste on your website. You can easily click ‘Copy Pixel Code’ and paste it in the header of your website, via a WordPress plugin or theme, or Google Tag Manager (this is what I use and prefer). And if you don’t know how to do this yourself, don’t hesitate to reach out to me as my agency handles these type of requests for busy entrepreneurs like yourself.

Why should you start using TikTok Ads Tracking Pixel?

It is a great way to not only track your visitors to your site or track who has clicked on links, but this gives you a way to directly promote your ads to those people who have shown interest in your products or services. So instead of advertising and wasting more money putting ads in front of a cold audience, you can put your ads in front of a warmer audience.

Step-By-Step Video Walkthrough On How To Copy Your TikTok Ads Pixel

Not Sure How To Do This For Your Site, Allow Me To Help

If you have any questions about how to do this or you need someone to do this for you, don’t hesitate to contact me info@christopherwalker.io

A successful business doesn’t happen overnight. It takes hard work, focus, and consistency to see growth. Many businesses start out with a great idea, but not all of them are able to maintain that momentum and grow into a successful company. So what separates successful businesses from the ones that fizzle out?

For one, successful businesses have a clear focus. They know what their goals are and they stay laser-focused on achieving them. They don’t get sidetracked by shiny new objects or every new trend that comes along. Instead, they stay focused on their core offerings and continue to find ways to improve them.

In addition to having a clear focus, successful businesses are also consistent in their efforts. They don’t give up after a few setbacks; they keep going, even when things are tough. Instead of giving up, they find new ways to adapt and overcome. Finally, successful businesses also create a sense of urgency. They know that if they don’t seize the moment, they’ll lose their chance and someone else will be there to take it.

In order to achieve success in business, one must maintain focus and act with consistency. This is true for small businesses as well as large corporations. Many companies make the mistake of growing too quickly without first ensuring that their foundations are solid. This can lead to a loss of control and eventually to bankruptcy. Instead, it is better to grow slowly and steadily, always keeping the end goal in mind. By staying focused and consistent, any business can achieve lasting success.

Maintaining focus and consistency are both important for businesses that want to grow. Without focus, businesses can quickly become scattered, wasting time and resources on initiatives that don’t align with their goals. And without consistency, even the most focused businesses can lose steam, failing to follow through on their plans.

The best way to maintain focus and consistency is to have a clear vision for your business and make sure everyone in the organization is aligned with it. Once you have a shared understanding of what you’re trying to achieve, you can start setting measurable goals and putting systems in place to track progress.

But even with the best planning, there will always be unexpected challenges and distractions. That’s why it’s so important to stay focused on your goals and continue working towards them, even when things get tough.

Why focus is important for businesses?

The secret to success is not what you think. It’s not about taking action, it’s not about working hard, and it’s not even really about the results that you are getting. The secret is focus. Focus on a single goal and the single action steps it takes to accomplish that goal. When you focus on a single action, you can accomplish amazing things. Even when you look at some of the world’s most successful people, one thing is common among them. They are all focused on one thing. They all have one goal that they are working towards. They all have one consistent action that they do every day to get them closer to achieving that goal. When you focus on your goal, you are more likely to accomplish it because you are more likely to work on it. You can accomplish amazing things when you focus your time and energy on one goal at a time.

Have you ever tried to focus on more than one thing at a time? Or I should say, have you ever tried to focus on more than one thing at a time and been successful? Most people have tried to multitask at some point, but the truth is, multitasking is a myth. The human brain is not capable of multitasking and is actually designed to focus on one task at a time. When you try to do multiple things at once, your productivity goes way down, and you’re not able to focus on any of those tasks. When you’re trying to do too much at once, you’re not focusing on anything. When you’re not focusing on anything, you’re not going to be successful at anything.

Focus is important for businesses because it allows them to grow. Consistency is important because it allows businesses to maintain their focus and continue growing.

Businesses are always growing and trying to expand, but the hard part is figuring out how to grow your business to the next level. It all starts with focusing your time and energy on the right channels. If you’re looking to grow your business, you need to figure out how to get your business to focus. There are a lot of things businesses can do to expand and grow their customer base, but they need to figure out what they need to do to grow and focus their business growth. Focus is important for businesses because if businesses don’t focus, they’ll end up spreading themselves too thin and they’ll never be able to grow. A business can do so much to grow their customer base, but they need to make sure they’re focusing on the right things to do.

When a business is able to focus on its goals, it is able to achieve them. This in turn leads to growth. Growth is essential for businesses because it allows them to expand their reach, increase their profits, and hire more employees. It also allows businesses to better compete in their industries.

Why consistency is important for businesses?

Consistency is just as important as focus when it comes to business growth. A business that is able to maintain its focus will be more likely to see consistent growth. This is because they will be better able to achieve their goals and continue expanding their reach.

Businesses are always looking for ways to grow and get more customers. They want to become more productive and sell more products. And they want to do it all without having to spend more time and resources. This is where consistency and focus come into play. Many companies achieve success because they are able to stay focused on what they do and who they serve. As a result, they become experts in their field, which leads to a high level of success. But to really achieve success with your business, you have to stay consistent.

Starting a business is not easy. Unless you are a big company with a big budget, you will have to take a lot of risks. You may have to make sacrifices, especially when it comes to your personal life. But the good thing about it is that you will enjoy it more because you are doing what you love. It is this passion that will help you through the long hours, the long days, and the hard work. It is this passion that will get you through the sleepless nights when you have to figure out how to pay that huge bill. It is this passion that will give you the energy to keep going despite failures, rejections, and criticisms.

How to be consistent and not get distracted in your business efforts?

Consistency is the biggest killer of businesses. When a business grows, it will be tempted to try new things, expand into new markets, and add new products and services. This is all well and good, but the trick is to manage those growths in a way that maintains the consistency and quality that made you successful in the first place. Consistency does not always mean business stagnation. A business can grow and maintain the same level of consistency. Businesses that have been around for a long time usually have a very good idea of who their target audience is, what that audience’s needs are, and what they are looking for in a product or service. If a business decides to expand into new markets or create new products, it is best to do so in a way that is consistent with the original business’ goals and image. A business should not try to be all things to all people. Doing so will only dilute the overall brand and weaken the business’ overall core.

The benefits of focus and consistency

As a small business owner, it often feels like there’s never enough time in the day to get everything done. It also feels like every time you make some progress with your business, something else pops up that you have to take care of. This can be a very frustrating feeling, but it’s also a feeling that too many business owners accept as part of the business game. The truth is that you don’t have to take it. You can do things differently and focus on what’s truly important to your business. That’s why today, we’re going to dive into a topic that a lot of business owners ignore: consistency. I firmly believe that consistency is the key to successful business growth.

The biggest secret to successful business growth is consistency and focus. You need to be consistent in your efforts and not get distracted if you want to see results.

There are a few things you can do to help you stay focused and on track:

1. Set clear goals for what you want to achieve and break them down into smaller, manageable tasks.

2. Make a plan of action and stick to it. This means setting aside time each day or week to work on your business, and then following through with those commitments.

3. Eliminate distractions by making sure you have a quiet, uninterrupted space to work, turning off your phone, and avoiding social media or other online temptations.

4. Stay motivated by remembering why you started your business in the first place and keeping that goal in mind as you work.

5. And stay focused and consistent!

Focus and consistency are key to seeing success in your business. Keep at it and you’ll eventually see the fruit of your labour.

Check out a video I made about Focus and Consistency

Plus, quizzes are fun! They’re interactive and engaging, which makes them more likely to be shared. And the more people who take your quiz, the more leads you’ll generate. 

If you are looking to generate more leads without doing too much of work, quizzes are the way to go. They are easy to create and a much more fun way to generate leads. A quiz can be a really efficient way to generate leads, but you have to make sure that the quiz is well done. People need to have fun while taking it, but also be engaged enough to answer it. 

A quiz is a great way to generate more qualified leads. Using a quiz demonstrates your knowledge of the industry and how in-depth your research is. It also encourages the consumer to take an active part in their own research, rather than just passively receiving information. This blog talks about why quizzes are a great way to generate more qualified leads and how to create a Buzzfeed-style quiz with Marquiz.

A quiz is an interactive feature on a website that allows its users to answer a set of questions. This feature is usually included on the landing page of a website to gather information about the target audience. It is a great way to better understand the needs of your customers and target them with personalized messages that can be used for marketing campaigns. In addition, quizzes can also be used to see which category a user should be placed in. This helps with lead segmentation and having a better understanding of their needs.

Quizzes, polls and surveys are a great way of gathering more information from your visitors and your leads – giving you insight into what they want, what they need and what their feedback is. The more information you can gather about your leads, the better you will be at serving them and the more likely they will be to buy from you. Think about it, if you are able to give your leads ‘on demand’ what they want (content, information, etc.) then they will be more likely to become a customer. Think about it from the perspective of a customer – what would you prefer: a) a business that caters to your needs and b) a business that asks you what you would like, or c) a business that gives you what you want, when you want it, automatically. Marquiz is a quizzes app that allows you to build and publish quizzes instantly. No development required.

Quizzes are a fun way to engage with potential leads

Lead generation can be a difficult and time-consuming process, but it doesn’t have to be! Quizzes are a great way to generate leads and get to know your potential customers. By asking questions about their needs and interests, you can quickly identify qualified leads that are more likely to convert into customers. Plus, quizzes are fun and engaging, so your leads will appreciate the personal touch.

If you’re not sure where to start, consider using Marquiz, a quiz tool that makes it easy to create beautiful quizzes that capture leads’ information. With Marquiz, you can segment your quiz results so you can follow up with leads accordingly. For example, if someone scores high on a quiz about home improvement, you know they’re interested in that topic and would be more likely to convert into a customer.

So why wait?

Quizzes help with more qualified leads and lead segmentation

Quizzes are an excellent way to generate more qualified leads and segment your leads. By asking questions, you can quickly identify which leads are more interested in your product or service and segment them accordingly. This allows you to focus your marketing efforts on the most promising leads, saving time and money.

Quizzes are also a great way to gather valuable data about your leads. By understanding their needs and interests, you can tailor your marketing messages to better meet their needs. This results in more effective marketing and higher conversion rates.

So if you’re looking for a more effective way to generate leads and segment them for higher conversion rates, consider using quizzes in your marketing strategy.

What are other benefits of quizzes for lead generation using Marquiz?

Quizzes are a great way to generate more qualified leads using Marquiz. Wondering what are the advantages of quizzes to your business? Here’s the list of 5 other benefits:

1. Builds trust – when you take a quiz, you expect a lot! You expect a curated result, a personalized recommendation, and a personalized experience. Quizzes deliver on this expectation.

2. Generates qualified leads – quizzes convert better than any other marketing activity.

3. Engages visitors – visitors who take a quiz are twice more likely to return to the website later.

4. Delights visitors – quizzes are a great way to reward your customers, build customer loyalty and delight them.

5. Helps to understand your customers – quizzes give you a way to understand your market and customers better.

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How to make an effective and frictionless Quiz using Marquiz?

Check out this video that shows you how easy it is to create a new quiz using Marquiz

Collect emails and connect with your audience

The internet is full of quizzes. Some of these quizzes are used to just add some fun to a website, while others are used to collect lead information. Quizzes are a great way to get your visitors involved and engaged with your content. This can be as simple as a personality quiz, a sports quiz, or even a music quiz. The best part about quizzes is that they can collect valuable lead information to be sent to you. Just make sure that you have your quiz set up in a way that has a call to action at the end and provides you with the information you need to follow up with the leads collected.

In the digital marketing world, there are two main ways to monetize your site: advertising and lead generation. Unlike advertising, lead generation involves getting your site visitors to willingly give you their information in return for some minor incentive. Lead generation is a great way to get people who are interested in your business/products/services to sign up for your email list, which is a crucial step to getting people to buy whatever it is you want to sell. The best way to do this is through lead generation quizzes, which are a great way to lead your visitors to a conversion. Let’s take a look at how quizzes work and why they are such a great way to generate more qualified leads using Marquiz.

What Next?

We know that you’re an expert in your field and you’re already trying to generate qualified leads for your business. But, did you know that you’re likely missing out on a lot of your potential leads? We know that you spend a lot of time (and money) on marketing and advertising to generate leads. But, how much of that time and money are actually working to get you more leads? It’s important to realize that not all leads are equal, and that not all leads will become a customer. The more leads you can generate that are the most interested in your product or service, the better you can make your marketing and advertising efforts. We know that quizzes are a great way to generate more qualified leads. We hope that you enjoy our article about quizzes and we’re excited for you to try out our quiz tool, Marquiz, and see how you can use quizzes to generate more qualified leads for your business.

We said at the beginning of this blog post that quizzes are a great way to generate more qualified leads using Marquiz. And we stand by our statement. In fact, we know that there are many reasons why quizzes are a great way to generate more qualified leads in your business. The key is to use quizzes in the right way. And today, we’ve shown you how. So what are you waiting for? Download Marquiz today by visiting their site for a FREE 14 day trial.

Check Out Maquiz Today – https://hi.christopherwalker.io/marquiz

The problem with cold email outreach is that it takes time and resources. You have to spend time tracking down the right contact information, then you have to write emails that get opened and finally you need to stay on top of your outreach. How do you scale this process?

Even the best sales reps struggle to stay on top of their cold email outreach. This is why sales leaders are looking for ways to make their cold email campaigns more consistent, more targeted and more productive. When it comes to sales, time is money. That’s why automating your cold email outreach can save you both time and money.

Automated cold email outreach can help you reach more warm leads in a fraction of the time it would take you to do it manually. Automating your cold email outreach can help you close more sales deals. This blog talks about how you can use automation to streamlining your outreach efforts using a new product I found Instantly.ai, it’s a lifesaver and a deal winner.

How does Instantly.ai work for cold email outreach for warm leads? 

In today’s business world, it’s essential to be able to connect with potential customers as efficiently as possible. That’s where Instantly.ai comes in – a tool that automates your cold email outreach for warm leads.

With Instantly.ai, you can create a list of warm leads, and the tool will automatically send out personalized cold email messages on your behalf. You can choose to have the messages sent out to a group of people, or you can send it to one person at a time.

We all know that cold emails have a very low response rate and according to Hubspot , the average email response rate is 4.28%. So why send out cold emails at all? Well, the answer lies in your target market. According to a survey by Marketing Sherpa , the average order value from a lead coming from cold emails is $24,780. So it’s worth it, but how do you get the leads you need?  Look at how Instantly.ai uses machine learning to make high-quality, personalized emails that can get you warm leads and customers.

The benefits of using Instantly.ai for cold email outreach

With Instantly.ai, you can automate your cold email outreach and get warm leads quickly and easily. Instantly.ai is the perfect tool for automating your cold email outreach, because it is easy to use and it is very effective. With Instantly.ai, you can easily automate your cold email outreach and get started in minutes. Instantly.ai‘s automation platform allows you to automate your cold email outreach in just a few mouse clicks. And if you ever need anything, our support team is always standing by to help.

Automate the process of finding new customers and generating new leads—all with one tool. You can create your own email automation templates, or use our pre-made templates that we have collected from other service providers. With Instantly.ai, you’ll get a steady stream of new leads from people who are searching for the products and services you offer. Automate your email outreach, and get started right away. All you need is an email address to send from to get started.

Instantly.ai is the simplest way to get results from your outreach efforts by automating your outreach email campaigns with our platform and a few clicks of the mouse! With Instantly.ai, you can easily automate your cold email outreach process. You can personalize your cold emails and increase your response rate. Instantly.ai makes it easy to automate your cold email outreach process. If you have ever used any of Instantly.ai‘s competitors like Lemlist and Mailshake, you will know that Instantly provides a robust platform but simple enough to get your started.

How to set up Instantly.ai for your cold email outreach

1. In order to set up Instantly.ai for your cold email outreach, you will first need to create an account.

2. Once you have created an account, you will be prompted to input your name, company name, and website.

3. After you have input your information, you will be asked to input your email addresses to send from.

4. Once you have input your email addresses, your account will be live and ready to use All that’s needed now is for you to create your campaigns and upload you list of leads by CSV, Manual, or Google Sheet.

5. In addition to the basic platform, Instantly.ai also offers many other features that you can use to help improve your cold email outreach.

6. One of the most popular features offered by Instantly.ai is the ability to use templates that are pre-made for you to save time when writing your cold email outreach messages.

7. In addition, Instantly.ai offers numerous other features to help improve your cold email outreach, including the ability to export all of your data so that you can easily use it again if needed.

8. The Instantly.ai application includes multiple tools for helping you improve your cold email outreach and boost your response rate.

9. In addition to the basic platform, Instantly.ai offers a number of additional tools for improving your cold email outreach, such as the ability to integrate with popular CRMs to help you track responses and gather data on your cold email outreach campaigns.

10. Instantly.ai also offers a variety of thousands of templates that you can use to craft your own cold email outreach messages.

11. Instantly.ai also offers a number of tools for identifying cold email senders and sending them more relevant messages.

Take a look at the video below what I walk you through the application to see just how simple email outreach can be with Instantly.ai

In conclusion, automated cold emailing is an efficient and effective way to reach out to potential warm leads. With Instantly.ai, you can easily create and send personalized cold emails with just a few clicks. If you need help with building an email list, check out an article I wrote. This can help you connect with more warm leads, and ultimately increase your business’s bottom line. So if you’re looking to grow your business and take your cold emailing game up a notch, don’t miss out on this powerful tool!

As always, if you need help setting this up or anything else to start getting more traffic, be sure to reach out to me so that me and my agency can help. info@christopherwalker.io

In Digital Marketing, it is important that you keep your skills up and know what your options are. And as business owners, your main focus is on running your business. But in order to run businesses today, you must be digitally marketing yourself. Whether you are doing the marketing yourself or learning to run your own campaigns, you will get the information to close more deals and make more money online.

Your Business Needs Multiple Streams of Income

And as a business, it is great to have multiple streams of income coming in. You just never know that if one source dries up for a period or forever, you are not dead in the water. Just look at 2020 and how it is has hurt many businesses and most businesses having to adjust to stay afloat.

Finding other ways to make more money online is key to keeping your business running.

Building An Email List From Scratch

Building an email list of customers when you don’t have a list will help you make more sales because you can always communicate with your list and not have to pay to get in front of them. Unlike with Facebook Ads, Google Ads, or other advertising, you will simply use your favorite email distribution platform to reach out and present your offer, for FREE.

Why Build An Email List?

Another great thing about building an email list of customers is, these email list susbscribers decided to be on your list. So you aren’t really a stranger and as you continue to mail out to your list, they become more warm and they become more familiar with you. And we know in business, people love to do business with businesses they know, like and trust.

How To Build An Email List

When building your email list when you don’t have a list, you need to know how to get customers on your email list. Things like lead magnets, chatbots, Facebook and Google Ads, YouTUBE videos, Instagram will help get people to your landing page to capture their information for your email list.

Email Is Still A Dominant Marketing Channel

Email isn’t dead as you may have read in some places online and it’s so far from the truth.  In marketing, Email has so many advantages over other marketing channels.  True enough, open rates are not always the greatest, but learning how to write good subject lines will help a lot with open rates.

Along with writing good subject lines to increase email open rates, sending quality and relevant content will keep your emails from the SPAM and unsubscribe box.

Is It Too Late to Build An Email List

But what if you haven’t started?  It’s never too late to start building your email list of customers.  Let’s say that you are a restaurant, you could offer a discount of free small desert, in exchange for their email information.  Or if you are a real estate agent, provide a list of properties in the area in exchange for someone’s email.

If you are looking to build an email list for cold outreach, checkout this article to help with email outreatch automation.

So check out the first episode of the EXECUTABLE ME podcast:

How To Start Building An Email List Of Customers When You Don’t Have A List

https://anchor.fm/dashboard/episode/elrakr

p.s. Don’t forget to subscribe.

Why do broker issued websites suck for you? There are several problems with not having your own domain like ‘www.sandrasmithrealestate.com‘ vs ‘sandra.brokersite.com‘ (not real sites).

Branding, Branding, Branding

One thing is you don’t have much control of what your website looks like as well as the functionality of it. As a real estate agent, being able to brand yourself is key when trying to separate yourself in a crowded market of real estate agents.

Most broker issued website either have one design or a few options that don’t allow much change. Other than your logo and/cover image, there is not much flexibility on what the website will look like for your brand. I believe that real estate agent website should not be over-powering and minimalist, but having a clean design is important for look and usability. Because what’s the point of having a website if no one uses it right?

Your Website Domain Is Your Own

When you register your domain name online, that domain is yours and yours alone. So if you decided to leave your current brokerage, you don’t have to worry about changing much when it comes to links to content that you have posted on your social media and other websites. Many times, real estate agents have a decision to make when it comes to deciding if they want to move on to another brokerage because everything has been linked to the brokerage issued website.

When you have your domain name go to your own website and not just redirect to the brokerage site, you also don’t have to worry about if you decide to either move on or just change up the website. You have the control you need to redirect the traffic to the new changes on the website. Using platforms like WordPress will allow you to get a beautiful website that includes all of the functionality that you need (IDX, Newsletter, Landing Pages).

Also, you own the email address for your brand. So when you issue your email address for clients and leads, you can provide them with ‘sandy@sandrasmithrealestate.com’ instead of a Gmail account (I do love my Gmail account). By having your own domain and using that domain for your email, it will help you with continuing to brand yourself. So when someone emails you, they automatically have your website, so all they have to do is just copy the domain name and paste it in their browser to find out more about you.

Shows Authority and Credibility

There is nothing stronger with branding than showing authority and credibility in your space, and by having your own website you will show that. Just think about how you decide to work with a new company. You will first go to Google to see if you can find, you guessed it, their website. And many times if they don’t have a website or a poor one, you may not decide to work with them. But a business with a professional looking website, you instantly think that they know what they are doing and have credibility.

Leads are doing that every day when thinking about working with a real estate agent that they don’t know. They are looking to find your website and if you don’t have one or using the generic broker issued website, they may be passing your over for the next agent who does have one. Of course, they will look for reviews on Google and Zillow, and also check out what’s going on with your social media accounts, but having that professional website helps to show your authority and credibility.

Having a website that you own allows you to have a place to link to content that you create on your blog that will help online leads looking for a solution to their problems in real estate. Having that content will also help you when it comes to SEO (Search Engine Optimization). I talk about SEO some, but besides keeping fresh content and structuring your content with the right tags, it is difficult to get SEO to work for you unless you are consistently putting out good content.

When you post links to your blog posts from a website that you own, you don’t have to worry about if the broker issued website decides to change their link structure or sunset a feature that you were using that could affect to the links that you have out on your social media channels and other blogs.

Should Be Your Traffic Hub

I tell my clients that if you have resources or lead magnets, they need to use their website to send the traffic through. Why? Because you can use a Facebook Pixel to retarget these people later to continue to stay in front of this audience. And I will explain more about retargeting at a later time.

You can also use a Google Snippet of code so that you can remarket to this audience of people. This is similar to retargeting in Facebook, but what’s great about Google Remarketing as a real estate agent is instead of just staying in front of this audience who visits your website on Facebook and Instagram, you can stay in front of this audience all over the web, including Google Search.

Using your own website as a real estate agent allows you to have multiple landing pages that provide a way to capture lead information when using lead magnets. What’s a lead magnet? It’s a highly attractive offer (free online guide, resource, or properties) that people will want to exchange their contact information for (Name, Email, Phone).

For our team, we like to run ads that send leads to our IDX for properties so that we can retarget them on Facebook and Remarket them on Google. And soon we will begin to expand to doing the same thing in LinkedIn. Being able to have a place where we know the link structure and content as well as having the control to change what we need to, when we need to has helped us tremendously. You just don’t know how helpful it is to tell someone go to a specific link to get to a particular search on our own website.

The important thing is to have a place that you own where you are playing traffic cop and you control what information is collected, what information is given, and for you to not be out in the dark when you are ready to expand.

You Have More Flexibility

As technology continues to expand, you will need to be able to expand as well with your offerings. Think about a few years ago, everyone was talking about Twitter as the place to be for real estate agents, now it’s Instagram. Who knows where the place to be will be in the next few years, but if you own your own website, you are flexible enough to expand as technology expands.

Earlier I was talking about using pixels and code snippets and as more technologies come on board, you will need to have a way to include them easily on your website and also phase out outdated technologies on your website.

You won’t have to wait on updates to come to the broker issued website, and that may not even happen. I can’t tell you how many broker issued websites I have reviewed that don’t allow you to add the necessary code snippets needed to gather analytics and also understand the audience you have coming in to continue to stay in front of them.

Your Website Follows You

No one likes moving brokerages, but it happens and it doesn’t have to always be where the old brokerage was bad. It could be for something as simple as you are moving to a new area that your old brokerage doesn’t have a presence. But when those times come where some real estate agents have to move to a new brokerage, they are stuck because all of the links, SEO juice, and knowledge of them are tied to the old brokerage. So when they have to move to the new brokerage, they are essentially starting back from scratch.

But if you owned your own website, all you would need to do is update the brokerage info and logo and you are done. Anyone looking for you will still use your same domain name. If you were getting traffic from social media or search engines, that would still continue. So you pretty much wouldn’t miss a beat. And the real estate agent who didn’t own their own website would be dead in the water as soon as their old brokerage turns off their account.

But What About The Cost

Sure, having a free website is good, but if you aren’t getting a return on its use, then it isn’t helping you any. The investment in having your own website is worth it in the long run. It is a marathon and not a sprint, so as your business grows, so will your website reach. Getting a domain can cost as little as $3 a year, hosting $15 per month, IDX $40 – $80 per month, a nice WordPress template $59 one-time.

If you can’t install WordPress and the template, you can find people to do it for you for a one time cost from a few hundred dollars to a few thousand dollars.

And being a professional real estate agent, we know that there will be a cost to operating and you know that if things are free, you get what you pay for. And if you aren’t getting everything that you need from your broker issued website, you need to take control and get your own branded website.

If you would like to discuss how this all works and how this fits into our R.E.M.E. (Real Estate Marketing Ecosystem) System for closing more deals, be sure to schedule some time for us to chat –
https://calendly.com/getexecutable/30-minute-1-on-1-strategy-call-christopher-walker/

– “The leads suck…”
– “It doesn’t work…”
– “It’s a waste of money…”
– “They are not ready to go…”

But let’s touch on some of these objections and see why you need to stop thinking that Facebook leads are ready to go now.

Facebook Leads for Real Estate Agents Suck

So some real estate agents think that “The leads suck…”, but on the contrary, these leads if they have been targeted correctly are just as much in the market to buy or sell as someone on the big portal sites like Zillow or Realtor.com. Even with those leads, there will be many leads you will need to weed out due to not having money to put down, bad credit, and other issues.

Are you being creative and working with lenders who may be able to assist with leads who need down payment assistance? There are many areas still affected by the recession in 2008 and depending on the area they are looking to buy, may be able to provide the down payment assistance needed to purchase a home that they can afford.

Facebook Ads Don’t Work For Real Estate Agents

I hear “Well, Facebook Ads Doesn’t Work”. You have real estate agents who are not properly following up with leads. And this goes beyond how quickly you are initially contacting a new lead. But how many times are you following up with leads that don’t answer calls or texts? Many of the leads will not answer their phone when you call. Before you got in the business when you got a phone call from a number you didn’t recognize, did you answer the call?

But properly following up with new leads takes days, weeks, and even months of follow up. A lot of the follow up can be automated, but every so often, you need to be digging back into your CRM to contact these leads during your admin days. Our team will get leads who didn’t answer the phone for months and finally months later, they will either answer or call us and say “I was working on my credit, I am ready now”.

Just like with any kind of marketing, it is important where you fish rather than how your fish. If you are fishing in a lake filled with fish who are in need of food and you have the right bait, you are in a much better position to win vs knowing the proper way to fish and not many fish or fish with no desire to eat what you have.

Facebook Ads for Real Estate Agents Are A Waste of Money

Facebook is currently one of the best ways real estate agents can spend their marketing dollars on today. Facebook gives you the opportunity to spend money on targeted leads, but also spend less on staying in front of leads and people who have engaged with your content. So someone who is looking to buy may start off by clicking on a listing ad that you may be running, and at that time they weren’t interested in that particular home, but they may want a different type of home.

You can have a retargeting campaign and budget to stay in front of this person. Now, they have shown an interest in your content and you can begin to serve them content related to buying, videos of clients that you have worked with, and other videos to show how you help buyers. With the portal sites, either the person sends over the lead information at that time or you can’t reach them again. So a person who is looking to buy and who has not provided their contact information can’t be nurtured like you can with using Facebook Ads.

Facebook Leads Aren’t Ready To Go

So you think that Facebook leads aren’t ready to go now. That can be true because, with Facebook, you are interjecting their session on Facebook with your advertisement and may not be down the sales funnel ready at the time of viewing your ad on Facebook. But they have been searching some of the portal sites or they just know that they want to buy a home, but haven’t got their credit in order to start the process. These leads are golden because you are able to get to them before even the portal sites. And at this time, you can nurture them either using a drip campaign through your CRM or chatbot as well as retargeting ads.

Real estate agents will have to get out of the mindset of thinking that if a person is not ready to go in the next 2 – 3 months, then these leads are not ready and not worth your attention. But these leads will be ready and if you aren’t intercepting them before they are ready in 3 months, 6 months, or even a year when that time comes, those leads are missed and you could have had your pipeline full of leads ready to go in the future. We have closed on leads from Facebook who were ready to sit down with us that week and close in 30 days. That does happen.

And think about it, if someone is on Zillow or Realtor.com, don’t you think that they will be on Facebook and Instagram? You bet they will, so you need to make sure that you have your business out in front where they are and get in front of them before they start contacting agents on the big portal sites.

The Perfect Real Estate Lead

Sure, I would love to only get clients who are walking about with cash falling out of their pockets, 800 credit score, and have everything figured out, but that just isn’t gonna happen. Think about the last few leads who turned into clients you had. Being a problem solver is the key to truly assisting a lead because they are coming to you because they don’t understand all of their options. Be their expert and at the end of the day, you need to have more people know who you are and what skills and services you offer that can solve their problems.

If you would like to discuss how this all works and how this fits into our R.E.M.E. (Real Estate Marketing Ecosystem) System for closing more deals, be sure to schedule some time for us to chat –
https://calendly.com/getexecutable/30-minute-1-on-1-strategy-call-christopher-walker/

As I was about to upload a new list to create a custom audience to begin running ads to, I ran across that Facebook made an update to their ad platform which requires your ad account to be under a Business Manager account.  I had been hearing that this change was coming but it’s finally here.

So if you have plans on uploading a list of customers from your CRM or other lists to Facebook to create Custom Audience to target or create Look-A-Like audiences, don’t be alarmed.  It’s quite simple to do.  You can get your business manager account FREE by going to (https://business.facebook.com/).

I decided to shoot a really quick video to show you what you may see and how easy it is to get set up and get going with your day.  Facebook is constantly changing and you have to make sure that you keep up with their changes and changes in policy to stay in their good graces as Marketers and Advertisers.

Be sure to SHARE this if you found it helpful and if you need any assistance, please shoot me an email (info[at]christopherwalker.io)

It’s super simple, you just search for the stock photo that you are looking for, and DOWNLOAD. You can connect your social media to login with Facebook and start to save your photos into Collections to better organize your photos for when you want to re-use or for future blog posts or social posts.

**As I was writing this, I discovered that they have completely free Stock Videos for Commercial and Person Use. This is another win-win for creators and business looking for great creatives to support their content. I going to be exploring the Stock Video right now.

Check out Free Stock Photos Pexels.com and Free Stock Videos from Pexels.com

I shot a quick screen share video showcasing this cool website that you can use to help enhance your content.

There is a huge need for real estate agents to step up their marketing efforts to be able to remain relevant in today’s digital age. Gone are the days where just signing up for Zillow or Realtor.com ads and watching the leads pour in. And techniques like Cold Calling, Door Knocking, and Direct Mail, still have its place, but the effectiveness is not where it used to be as people have become more closed off with their doorbell cameras and solicitation blockers on their mobile phones.

But there are so many tools and systems out there it is easy to get confused and going online in groups, everyone has their favorites to use. In order for real estate teams to be able to compete today, they will need to have a core system in place that works together. By having this system, once it is running as it should, your team will only need to focus on one thing, that’s contacting and keeping track of who’s in your CRM.
I like to call this system the Real Estate Marketing Ecosystem (R.E.M.E.) and it’s one that is a must for real estate teams to use in order to grow and compete with all of the noise and distractions your next clients have to go through just to remember that you exist and how you can help them. I break down the core components of this ecosystem and break down their purposes. Please let me know if you have any questions on how all of this fits together.

Website

A fully functional website is just the beginning of getting things set up for a successful Real Estate Marketing Ecosystem. A website with built-in IDX, tracking pixels for building custom audiences to retarget on Facebook, integration with your CRM, and an analytics tool to understand where things need improving is where you need to be.

It’s a place for you to produce content that you can use and repurpose on social media and to send out to your mailing list to stay top of mind. The content on your website is a great way to get traffic to your website so that you can retarget this traffic so that you can remain in front of them in the place (Facebook and Google) where they are.

There are many options when it comes to websites and you shouldn’t get too caught up with the platform, as long as you are able to install your tracking pixel, and include an IDX so that you can use this as a lead magnet for your social media advertising.

Social Media Advertising (Facebook Ads/Google Ads)

Facebook since the beginning of 2018 has become more of a ‘Pay To Play’ model. It is vital for real estate teams to use their ad platform to acquire new leads, nurture leads who haven’t contacted you yet but interested in your services, and stay top of mind with past clients.
Facebook ads are more than boosting posts. Building a proper marketing funnel (Top of Funnel [Cold Audience], Middle of Funnel [Warm Audience], Bottom of Funnel [Past Clients]) with a focus on retargeting is how you win with Facebook. Your next clients are on Facebook and if you don’t have a presence there, more and more real estate teams are there who are and it’s important for these clients to continue to see your presence. And Facebook loves video and this will allow you to reach more people as well as stay in front of your audience in a medium that people like more than pictures and text. So utilizing videos will help with building your presence online and gaining more leads.

If you are not using Facebook Ads in the proper way, you won’t get results. And for those saying that they didn’t work for them, I would ask them, did you provide a compelling offer for them to engage with you? Did you retarget this audience with relevant content marketing and videos of yourself? If you aren’t retargeting, you are just wasting money and you aren’t getting that when you use lead sources like Zillow and Realtor.com. Did you include a chatbot to provide you with a way to directly communicate with leads through chat which is becoming a must for businesses to use to connect with leads and clients?

CRM

Having a CRM that’s integrated with your lead sources is what is necessary to keep you and your team happy. The CRM is the only place you and your team need to focus your attention as the rest of the components of the marketing ecosystem. This is probably the most important piece of the ecosystem because you need a place to keep track with who you should contact, and how often you have contacted them.

There are so many CRMs, that your head would spin. The best CRM is the one that you and your team use consistently. Once your CRM is configured and integrated with the rest of your ecosystem, lead nurturing becomes much easier for your team and for you to focus.

IDX

Having a website is great, but having a website with an IDX is the best because you can direct lead magnet traffic to your website IDX and when they visit your site, you can now retarget them on Facebook so you can stay in front of them with your content marketing. Having an IDX will help with SEO, but with all of the search engine changes, don’t bank on getting a flood of organic traffic, but you will get traffic if you combine fresh blog content with links to your IDX.

Chatbots (Digital Personal Assistants)

Chatbots (Facebook Messenger Automation) has become one of the best methods for creating a one-on-one direct line of communication with leads and clients. It is frictionless as this avenue of communication is instantly established once a person interacts with the chatbot.

It will allow for your business to have a conversation with a person that they wouldn’t have, had they not had a chatbot in place. It allows for 24/7 automation so that the chatbot will be able to work on your behalf until someone from your team is able to continue the conversation. Chatbots help qualify leads by asking questions (Have you been qualified, what’s your timeline, etc) that help retrieve more information about a person and their needs before you are able to contact them. And because chatbots are a product of Facebook, it makes it simple for someone to provide their real phone number and real email instead of fake information that occurs many times on landing pages.

You can also use chatbots to send broadcasts out to everyone who’s interacted with your chatbot and segment messages as well. Facebook is continuously expanding this platform for businesses as they will be integrating their Facebook Messenger, WhatsApp, and Instagram Direct Messages into one integrated Inbox. And the success of using chatbots to deliver listing information will allow you to obtain more buyers and buyer leads who may be looking for a different home than you have ever done in the past.

If you have any questions about how all of this works, don’t hesitate to contact me. Christopher M. Walker
Digital Marketing Architect ‘I help ‘non-techie’ Real Estate Agents close more deals using Digital Marketing Skills.’

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