As one of the hottest social media platforms, TikTok has taken the advertising world by storm. And with its unique features and vast pool of users, it’s no wonder why brands are flocking to the app.

But before you can start reaping the benefits of TikTok ads, you need to know how to track them and track the visitors who visit your website or links. That’s where TikTok Ads Tracking Pixel comes in.

TikTok Ads Tracking Pixel is a feature that allows you to easily put your ads in front of visitors to your website or URLs. This is important because it helps you engage with people who have shown an interest in your products or services. It also helps because you will be spending more ad dollars toward a warmer audience vs a cold audience.

Fortunately, setting up your TikTok Ads Tracking pixel is a breeze. In just a few simple steps, you’ll be able to track your ads and make sure they’re reaching your target audience.

How to create a TikTok Ads Tracking pixel

I created a video that walks you through the process of finding your TikTok Ad Tracking Pixel. The first thing you will need is a TikTok account of course, but you will also need to sign up for their business ads platform separately. Visit here to get started https://ads.tiktok.com/

You can signup using your email or you can use your TikTok login to create that account, which is what I did and it was super simple.

Finding Your TikTok Ad Tracking Pixel

Once you have logged on, you will need to check the header menu for ‘Assets’ and under Assets click ‘Events’.

Under the Events section, click ‘Manage’ under Web Events.

And on the next page, you should see a button that says ‘Create Pixel’. Click that button.

Under Setup Web Events, click ‘TikTok Pixel’ and click next.

Select ‘Custom Code’ and click next.

Now you want to select ‘Manually Install Pixel Code’ and click next.

Now you should see a text box with your pixel code for you to paste on your website. You can easily click ‘Copy Pixel Code’ and paste it in the header of your website, via a WordPress plugin or theme, or Google Tag Manager (this is what I use and prefer). And if you don’t know how to do this yourself, don’t hesitate to reach out to me as my agency handles these type of requests for busy entrepreneurs like yourself.

Why should you start using TikTok Ads Tracking Pixel?

It is a great way to not only track your visitors to your site or track who has clicked on links, but this gives you a way to directly promote your ads to those people who have shown interest in your products or services. So instead of advertising and wasting more money putting ads in front of a cold audience, you can put your ads in front of a warmer audience.

Step-By-Step Video Walkthrough On How To Copy Your TikTok Ads Pixel

Not Sure How To Do This For Your Site, Allow Me To Help

If you have any questions about how to do this or you need someone to do this for you, don’t hesitate to contact me info@christopherwalker.io

If you have been looking for how to split a name into first and last name using Integromat, here is a quick video showing you how to use a function to provide these values. I was trying to connect to my optin saas application Optinly and they have an intergration with Integromat, and within Optinly, your popups can get someone’s name. But because people may put in their first name only, but sometimes they will put in first and last name. And because of that, we want to be able to properly parse this information and put the values in the proper place for my automation CRM software.

So I went to view the documentation for Integromat to find out how to seperate the names, but as robust as the platform is, the answer was not as straight forward for me. So I finally was able to come up with the solution for splitting the name into first name and last name using Integromat.

Here are example for what you would need to do this using the split() function:

Example:

This will get the First Name
{{get(split(myparametername; space); 1)}}

Can I Split A String Using Integromat?

You can also use the same function to split other text and also split by space, comma, or whatever your text strings are split by. I am passing data from one API to another for my email optin pages.

Remember, this can be used for other parameters you want to split that is seperated by space. If you need to split the data from a string that is separated by commas, you would just replace ‘space’ with a ‘,’ or whatever is being used as the seperater. I like using double pipe (||), but hey, that’s me.

If you would like to see the video I recorded demonstrating how this works, I have post the video below for you. If you have a chance, I would love for you to subscribe to my YouTUBE channel and also share this with your friends so that that they don’t have to waste hours like I did to find a solution for this issue.

Also, if you are looking for an Optin solution for building your email list, you should check out Optinly. I am a user and they are developing a very good application to build your email list. I have a very big advocate of building your email list, especially in these times where platforms can make changes that can negatively impact your reach to customers. You email list is yours and you own that information.

You will be able to stay in contact with your customers, send them offers of your products and services, and make sure that you can stay in front of them. If you are running Facebook Ads, (and you really should be if you are in business) you can use this targeted list to retarget them on Facebook and Instagram. This type of retargeting is like turning on the faucet for new sales as you aren’t wasting money on people who are not interested in your product.

If you have questions about building your email list, don’t hesitate to reach out to me.

Video of Using Integromat to split a name into First Name and Last Name:

Update, here is a video showing you how to use and ifempty() function in Integromat to split out the middle name as well:

p.s. If you are looking for a good alternative to Zapier for your data integrations or just a very flexible platform to connect with many systems and API’s, look no further than Integromat. I have been a user for years, and they don’t disappoint.

Also, if you are in the market for Optin software, check out Optinly

It’s also good to be able to continue to brand your business and having a Facebook presence, even though it’s not as organic as it used to be, but it’s still a good way to be able to still connect with people that may be interested in your products and service.

And also if you want to be able to go live with your business page, you will need a Facebook business page. You many want it connected to a Facebook group that you may have, so it’s still actually very useful for your business.

So, we’re going to go to the homepage and on the left panel, yours may look a little bit different depending on how you have your Facebook organized, you can actually go over to pages using this link https://www.facebook.com/pages/.

So I’m going to click here and go to pages. And right here, you will see any pages that you’re actually managing, any pages that you’re an admin for a page, any of your pages, or you may be an admin for another page for whatever reason, but let’s go ahead and go over to the left panel where it says, create new page.

Depending on how Facebook updates their website, it may go to the corner over here and may go to another place. But it’s probably going to have something that says, Create New Page. So we’re going to go over here to the left side of the page, and we’re going to, Name The Page.

You want to name your page, your business name. So if you have, let’s say a real estate agency and it’s called XYZ agency or XYZ Realty or, if you’re a REALTOR you want to, probably use your name and probably append your name with ‘- real estate agent’ or something to that effect to continue to brand yourself.

The reason why I say this is when you create your name, you don’t want to go and try to change it to something totally different from what you’re actually working on, or what’s your product and services. Because when you try to change your name later, Facebook has to go through and look at your page, see if it’s relevant to what the page was to what you’re trying to actually do. If it’s not relevant, they may not change that page name. So make sure that you actually make the page a name that is related to what you’re actually doing.
Use your business name or if you are an individual or a solo-preneur, you want to just use your name.

Right here is category, which is required below Page Name. If you are a marketing agency, you want to click and search for the category in your industry.

Right here is a description. And you want to tell about what your business is, your products and services, so that you can, best describe what your business is.

Then the last step is click ‘Create Page’ and that’s it. If you have questions, please let me know.

You can check out the step-by-step video I made to give you a visual below:

How To Create A Facebook Page For Business To Run Facebook Ads

Video Description:
Been thinking about running Facebook Ads? Well you need a Facebook Business Page first to do so. I will step you through the easy steps to create your first of many Facebook Business Pages to run your Facebook Ads.

Although Facebook changed how business pages work by making them less likley to receive organic traffic, but if you want to run Facebook Ads, you need a Facebook Page to connect it to. The Facebook Page For Business will help you to continue to brand your business as it give you real estate on the platform for running Facebook LIVE’s and also connecting your Facebook Page to a Facebook group.

Having a Facebook Page is also important for creating a chatbot that I speak about a lot and you will need this Facebook Page for Business to connect the chat bot builder to.

#facebook #facebookads #digitalmarketing #facebookpage #facebookbusinesspage #runads #learnads #learnfacebookads #howtorunfacebookads #createfacebookpage

Looking to learn how to run Facebook Ads and Build Chatbots? I’m your guy!

As a chatbot builder, it is important that when working with clients, you have experience building chatbots in multiple chatbot builder platforms. One platform that I like building in is BotStar. But for a while, one of the features that is most useful was not present when I first started with this platform which was using a ref URL in BotStar. Now, I am happy to share with you how to use a ref URL in BotStar that will make your chatbots using BotStar even more dynamic and useful.

Having a ref URL is a way to have a link to your bot and use it to bring in dynamic information or go to a specific block in your chatbot, instead of having to go directly to your welcome block each time. Using a ref URL in BotStar can allow you to set a variable within BotStar that can set information about a user. Maybe you want to know where this user is from and clicked your BotStar chatbot link, you can pass along with the link a variable and set that variable within the chatbot using key:value.

If you have other dynamic information that you would like to set, maybe from your CRM or a marketing campaign, you can do so using a ref URL in BotStar. This will go a long way in integrating into multiple systems with the same information. And it will give your users a much better experience.

But the most powerful piece to using a ref URL in BotStar is the ability to go to a specific block within your chatbot. Being able to send users to certain parts of your chatbot makes your chatbot a lot more dynamic and it will help you to use multiple links outside of your chatbot to get users to where you need to send them.

Let’s say that you have a welcome block for general users to come in, click a button on where or what information they would like. Now, you can have other areas of your chatbot like if you have marketing campaign where you want to have a specific quiz, you can send out a link with the block information at the end of the link that will bypass all other blocks, including the welcome block to go straight to the block you need them to go.

Ready to build a better chatbot? Check out some examples below of using a ref URL in your BotStar chatbot (Note: the link url’s will not work here, just used to show as an example and you would fill in with your m.me link and also you specific block of variable info):

Ref URL in the BotStar To Specific BotStar Block

hxxps_://m.me/122351985495645?ref=block:sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b

Let’s break this down –
1. Here, the (hxxps_://m.me/122351985495645), this would be your specific m.me chatbot url.

2. Appending the url with (?ref=block:), this is important to let BotStar know that you are trying to go to a specific block.

3. Now you will append the particular block ID (sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b) that you will find on the right panel of your builder.

So, when someone clicks on that url, they will go to that Block with the ID of sc26436c5-ebc7-5f95-a3c2-3bbb4e744c7b

How cool is that?

Another example is to use ref URL in BotStar:

Update a variable

hxxps_://m.me/122351985495645?ref=variables:my_variable:8
Let’s break this down –
1. Here, the (hxxps_://m.me/122351985495645), this would be your specific m.me chatbot url.

2. Appending the url with (?ref=variables:), this is important to let BotStar know that you are trying to update a variable or variables.

3. To update the variable or variables, (my_variable:8) is needed to set the key:value variable. So your variable name is ‘my_variable’ and the value is 8.

**If you would like to to add multiple variables, you would just add on to the variables like so:

hxxps_://m.me/122351985495645?ref=variables:my_variable:8;variables:my_variable_2:jersey

To break this down, you (variables:my_variable:8;variables:my_variable_2:jersey), set the first variable (variables:my_variable:8), then you need to end that variable with a semi-colon (;), then add the next variable (variables:my_variable_2:jersey)

Let’s say that you want to update a user’s information like first name or last name from another system, you can use a ref URL similar to this:

Update a user attribute

hxxps_://m.me/122351985495645?ref=user:first_name:Christopher;user:last_name:Walker

This falls inline with much of what I have laid out before but now, we will user user and the user attribute (user:first_name:Christopher;user:last_name:Walker)

In this example, we have a ‘first_name’ user attribute with a value of ‘Christopher’ and we also have a user attribute of ‘last_name’ and a value of ‘Walker’.

And you can combine all into one url, just seperate them by semi-colons (;)

And there is much more that you can do with BotStar chatbot builder to come with this platform.

If you have any questions, don’t hesitate to email or shoot me a messenger message.

If you would like for me and my digital marketing agency, EXECUTABLE, to build a BotStar or ManyChat chatbot campaign for you, please don’t hesitate to reach out.

In Digital Marketing, it is important that you keep your skills up and know what your options are. And as business owners, your main focus is on running your business. But in order to run businesses today, you must be digitally marketing yourself. Whether you are doing the marketing yourself or learning to run your own campaigns, you will get the information to close more deals and make more money online.

Your Business Needs Multiple Streams of Income

And as a business, it is great to have multiple streams of income coming in. You just never know that if one source dries up for a period or forever, you are not dead in the water. Just look at 2020 and how it is has hurt many businesses and most businesses having to adjust to stay afloat.

Finding other ways to make more money online is key to keeping your business running.

Building An Email List From Scratch

Building an email list of customers when you don’t have a list will help you make more sales because you can always communicate with your list and not have to pay to get in front of them. Unlike with Facebook Ads, Google Ads, or other advertising, you will simply use your favorite email distribution platform to reach out and present your offer, for FREE.

Why Build An Email List?

Another great thing about building an email list of customers is, these email list susbscribers decided to be on your list. So you aren’t really a stranger and as you continue to mail out to your list, they become more warm and they become more familiar with you. And we know in business, people love to do business with businesses they know, like and trust.

How To Build An Email List

When building your email list when you don’t have a list, you need to know how to get customers on your email list. Things like lead magnets, chatbots, Facebook and Google Ads, YouTUBE videos, Instagram will help get people to your landing page to capture their information for your email list.

Email Is Still A Dominant Marketing Channel

Email isn’t dead as you may have read in some places online and it’s so far from the truth.  In marketing, Email has so many advantages over other marketing channels.  True enough, open rates are not always the greatest, but learning how to write good subject lines will help a lot with open rates.

Along with writing good subject lines to increase email open rates, sending quality and relevant content will keep your emails from the SPAM and unsubscribe box.

Is It Too Late to Build An Email List

But what if you haven’t started?  It’s never too late to start building your email list of customers.  Let’s say that you are a restaurant, you could offer a discount of free small desert, in exchange for their email information.  Or if you are a real estate agent, provide a list of properties in the area in exchange for someone’s email.

If you are looking to build an email list for cold outreach, checkout this article to help with email outreatch automation.

So check out the first episode of the EXECUTABLE ME podcast:

How To Start Building An Email List Of Customers When You Don’t Have A List

https://anchor.fm/dashboard/episode/elrakr

p.s. Don’t forget to subscribe.