Facebook has just released Lead Ads for Instagram….Yay! So now for those campaigns that you want to keep leads on Facebook and use their form, you can use it on Instagram. It’s a great way to pre-populate contact information and make it easier to get information because lots of the leads trust Facebook with their information. And the forms load much faster than most landing pages. If you have any questions, hit me up…
What’s a lead ad? https://www.facebook.com/business/help/1462876307360828
I have used Lead Ads in the past and they have worked well for many of the campaigns we have run at EXECUTABLE LLC. If you have the correct lead magnet, you can reduce your cost per lead. I prefer to use a landing page that I create because of the flexibility it gives me, but you have to love the fact that you can at least have the lead’s Name and Email already pre-filled, the form loads fast, and most leads will be ok with passing on their information because they have already provided a lot of information anyway. Now that you can do this on Instagram, this would be great for companies that do well on Instagram like photographers, weight loss and training, and other businesses.
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