It’s also good to be able to continue to brand your business and having a Facebook presence, even though it’s not as organic as it used to be, but it’s still a good way to be able to still connect with people that may be interested in your products and service.

And also if you want to be able to go live with your business page, you will need a Facebook business page. You many want it connected to a Facebook group that you may have, so it’s still actually very useful for your business.

So, we’re going to go to the homepage and on the left panel, yours may look a little bit different depending on how you have your Facebook organized, you can actually go over to pages using this link https://www.facebook.com/pages/.

So I’m going to click here and go to pages. And right here, you will see any pages that you’re actually managing, any pages that you’re an admin for a page, any of your pages, or you may be an admin for another page for whatever reason, but let’s go ahead and go over to the left panel where it says, create new page.

Depending on how Facebook updates their website, it may go to the corner over here and may go to another place. But it’s probably going to have something that says, Create New Page. So we’re going to go over here to the left side of the page, and we’re going to, Name The Page.

You want to name your page, your business name. So if you have, let’s say a real estate agency and it’s called XYZ agency or XYZ Realty or, if you’re a REALTOR you want to, probably use your name and probably append your name with ‘- real estate agent’ or something to that effect to continue to brand yourself.

The reason why I say this is when you create your name, you don’t want to go and try to change it to something totally different from what you’re actually working on, or what’s your product and services. Because when you try to change your name later, Facebook has to go through and look at your page, see if it’s relevant to what the page was to what you’re trying to actually do. If it’s not relevant, they may not change that page name. So make sure that you actually make the page a name that is related to what you’re actually doing.
Use your business name or if you are an individual or a solo-preneur, you want to just use your name.

Right here is category, which is required below Page Name. If you are a marketing agency, you want to click and search for the category in your industry.

Right here is a description. And you want to tell about what your business is, your products and services, so that you can, best describe what your business is.

Then the last step is click ‘Create Page’ and that’s it. If you have questions, please let me know.

You can check out the step-by-step video I made to give you a visual below:

How To Create A Facebook Page For Business To Run Facebook Ads

Video Description:
Been thinking about running Facebook Ads? Well you need a Facebook Business Page first to do so. I will step you through the easy steps to create your first of many Facebook Business Pages to run your Facebook Ads.

Although Facebook changed how business pages work by making them less likley to receive organic traffic, but if you want to run Facebook Ads, you need a Facebook Page to connect it to. The Facebook Page For Business will help you to continue to brand your business as it give you real estate on the platform for running Facebook LIVE’s and also connecting your Facebook Page to a Facebook group.

Having a Facebook Page is also important for creating a chatbot that I speak about a lot and you will need this Facebook Page for Business to connect the chat bot builder to.

#facebook #facebookads #digitalmarketing #facebookpage #facebookbusinesspage #runads #learnads #learnfacebookads #howtorunfacebookads #createfacebookpage

Looking to learn how to run Facebook Ads and Build Chatbots? I’m your guy!

– “The leads suck…”
– “It doesn’t work…”
– “It’s a waste of money…”
– “They are not ready to go…”

But let’s touch on some of these objections and see why you need to stop thinking that Facebook leads are ready to go now.

Facebook Leads for Real Estate Agents Suck

So some real estate agents think that “The leads suck…”, but on the contrary, these leads if they have been targeted correctly are just as much in the market to buy or sell as someone on the big portal sites like Zillow or Realtor.com. Even with those leads, there will be many leads you will need to weed out due to not having money to put down, bad credit, and other issues.

Are you being creative and working with lenders who may be able to assist with leads who need down payment assistance? There are many areas still affected by the recession in 2008 and depending on the area they are looking to buy, may be able to provide the down payment assistance needed to purchase a home that they can afford.

Facebook Ads Don’t Work For Real Estate Agents

I hear “Well, Facebook Ads Doesn’t Work”. You have real estate agents who are not properly following up with leads. And this goes beyond how quickly you are initially contacting a new lead. But how many times are you following up with leads that don’t answer calls or texts? Many of the leads will not answer their phone when you call. Before you got in the business when you got a phone call from a number you didn’t recognize, did you answer the call?

But properly following up with new leads takes days, weeks, and even months of follow up. A lot of the follow up can be automated, but every so often, you need to be digging back into your CRM to contact these leads during your admin days. Our team will get leads who didn’t answer the phone for months and finally months later, they will either answer or call us and say “I was working on my credit, I am ready now”.

Just like with any kind of marketing, it is important where you fish rather than how your fish. If you are fishing in a lake filled with fish who are in need of food and you have the right bait, you are in a much better position to win vs knowing the proper way to fish and not many fish or fish with no desire to eat what you have.

Facebook Ads for Real Estate Agents Are A Waste of Money

Facebook is currently one of the best ways real estate agents can spend their marketing dollars on today. Facebook gives you the opportunity to spend money on targeted leads, but also spend less on staying in front of leads and people who have engaged with your content. So someone who is looking to buy may start off by clicking on a listing ad that you may be running, and at that time they weren’t interested in that particular home, but they may want a different type of home.

You can have a retargeting campaign and budget to stay in front of this person. Now, they have shown an interest in your content and you can begin to serve them content related to buying, videos of clients that you have worked with, and other videos to show how you help buyers. With the portal sites, either the person sends over the lead information at that time or you can’t reach them again. So a person who is looking to buy and who has not provided their contact information can’t be nurtured like you can with using Facebook Ads.

Facebook Leads Aren’t Ready To Go

So you think that Facebook leads aren’t ready to go now. That can be true because, with Facebook, you are interjecting their session on Facebook with your advertisement and may not be down the sales funnel ready at the time of viewing your ad on Facebook. But they have been searching some of the portal sites or they just know that they want to buy a home, but haven’t got their credit in order to start the process. These leads are golden because you are able to get to them before even the portal sites. And at this time, you can nurture them either using a drip campaign through your CRM or chatbot as well as retargeting ads.

Real estate agents will have to get out of the mindset of thinking that if a person is not ready to go in the next 2 – 3 months, then these leads are not ready and not worth your attention. But these leads will be ready and if you aren’t intercepting them before they are ready in 3 months, 6 months, or even a year when that time comes, those leads are missed and you could have had your pipeline full of leads ready to go in the future. We have closed on leads from Facebook who were ready to sit down with us that week and close in 30 days. That does happen.

And think about it, if someone is on Zillow or Realtor.com, don’t you think that they will be on Facebook and Instagram? You bet they will, so you need to make sure that you have your business out in front where they are and get in front of them before they start contacting agents on the big portal sites.

The Perfect Real Estate Lead

Sure, I would love to only get clients who are walking about with cash falling out of their pockets, 800 credit score, and have everything figured out, but that just isn’t gonna happen. Think about the last few leads who turned into clients you had. Being a problem solver is the key to truly assisting a lead because they are coming to you because they don’t understand all of their options. Be their expert and at the end of the day, you need to have more people know who you are and what skills and services you offer that can solve their problems.

If you would like to discuss how this all works and how this fits into our R.E.M.E. (Real Estate Marketing Ecosystem) System for closing more deals, be sure to schedule some time for us to chat –
https://calendly.com/getexecutable/30-minute-1-on-1-strategy-call-christopher-walker/

Getting seller leads usually involve providing leads with lead magnets like seller guides but a lot of time providing a way to show a seller what their ‘Home Is Worth’. What I am working on rolling out in the coming days is making this possible through a chatbot. So when someone wants to know what their home is worth, they can get this information instantly through the chatbot and be prompted to provide their contact info to get a more accurate price from you, the agent.

By using the chatbot, you pick up a chatbot subscriber which gives you a way to instantly ‘chat’ with the lead and have more conversations as opposed to email which is very one way. Even if they don’t leave their email, you can ping them through messenger and do other cool automation that will free you up until you have time to have a longer conversation. This typically leads to a phone call and eventually clients. How cool is that?

Make sure to join my list (just send an email to My List Subscription) and LIKE my Facebook page to stay up to date.

As I was about to upload a new list to create a custom audience to begin running ads to, I ran across that Facebook made an update to their ad platform which requires your ad account to be under a Business Manager account.  I had been hearing that this change was coming but it’s finally here.

So if you have plans on uploading a list of customers from your CRM or other lists to Facebook to create Custom Audience to target or create Look-A-Like audiences, don’t be alarmed.  It’s quite simple to do.  You can get your business manager account FREE by going to (https://business.facebook.com/).

I decided to shoot a really quick video to show you what you may see and how easy it is to get set up and get going with your day.  Facebook is constantly changing and you have to make sure that you keep up with their changes and changes in policy to stay in their good graces as Marketers and Advertisers.

Be sure to SHARE this if you found it helpful and if you need any assistance, please shoot me an email (info[at]christopherwalker.io)

Since the Cambridge Analytica bombshell earlier this year, Facebook has been rolling out a lot of new features to assure their base that they are being transparent and responsible with their data. And now, one of those features is the ability of Facebook users to see the ads that companies are running. That also means that your competitors can see the ads that you are running as well.

With the ads you see, they can only see the ad and copy, but not any stats like LIKE’s, Comments, and Shares…but if your secret sauce is copywriting, be on the look out for people trying to lift what you copy says and try to use them in their ads.

It’s really easy to check them out. I have done a screen share that you can watch below:

1. Log in to Facebook (well, duh…right)
2. Find the page you want to see their ads
3. Click ‘Info and Ads’ on the left panel
4. Now you should see the active ads that company is running

For more Facebook Ads Tips, Tricks, and Info, be sure to LIKE my page: https://www.facebook.com/iamchristopherwalker/

How To See the Facebook Ads Your Competitor Is Actively Running

Facebook’s inventory of advertisers is continuing to increase and the fight for ad placement has become a bigger task for advertisers to place their ads in front of the right people.  By having the ability to place ads in Facebook Messenger, advertisers on Facebook’s Ads Platform can place their ads right where users are chatting with others.  This provides a great opportunity for Facebook to increase their revenue but also great for advertisers to place the right kind of ad in front of targeted users.  This would be a great place for mobile ads to target users on the go and using messenger.

A video posted by Chris (@cmwalker25) on Feb 2, 2017 at 7:39pm PST

What’s a lead ad? https://www.facebook.com/business/help/1462876307360828

I have used Lead Ads in the past and they have worked well for many of the campaigns we have run at EXECUTABLE LLC.  If you have the correct lead magnet, you can reduce your cost per lead.  I prefer to use a landing page that I create because of the flexibility it gives me, but you have to love the fact that you can at least have the lead’s Name and Email already pre-filled, the form loads fast, and most leads will be ok with passing on their information because they have already provided a lot of information anyway.  Now that you can do this on Instagram, this would be great for companies that do well on Instagram like photographers, weight loss and training, and other businesses.

Be sure to share this with your friends who can find some value from this information and follow me on Facebook https://www.facebook.com/IAmChristopherWalker/